EAW APPOINTS ON THE ROAD MARKETING AND PCM MARKETING AS NEW DOMESTIC SALES REP FIRMS

January 15, 2004 - Anaheim, NAMM Convention - LOUD Technologies Inc. (OTCBB: LTEC) today announced the appointment of PCM Marketing and On the Road Marketing to represent EAW sales in Northern California/Northern Nevada and in Metropolitan New York/Northern New Jersey, respectively.

"Both PCM and On the Road are committed to making EAW the preferred high performance/high value loudspeaker choice in these two very important market areas," stated Larry Bennett, Sales Manager, National Accounts at LOUD Technologies Inc. "Our sales management staff is confident of dramatically increased market share based on the unique value of Eastern Acoustic Works' ground breaking DSA technology and traditional "Build to Order" product offerings."

This change will be effective February 6, 2004. Contact information for both firms is provided below.

About EAW
Eastern Acoustic Works (EAW), a LOUD Technologies Inc. brand, is the worldwide technological and market leader in the design and manufacture of high-performance professional loudspeaker systems. EAW speakers are found in high-end sound reinforcement applications including sporting arenas, churches and nightclubs, and on major musical tours. For more information visit: www.eaw.com.

About LOUD Technologies Inc.
LOUD Technologies Inc. develops professional audio products under the brands Mackie, EAW, SIA Software and Acuma Labs. Products from LOUD Technologies' brands can be found in professional and project recording studios, video and broadcast suites, post production facilities, sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours.

Mackie, EAW, SIA Software and Acuma Labs are registered trademarks of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners.